Survey Says Many Nebraska Shoppers Spending Holiday Dollars Locally


December 20th, 2018

Results from a recent survey by First National Bank showed where Nebraskans spend their holiday money and how this can impact local communities, reports Allison Mollenkamp for NET News.

According to the survey, 61 percent of respondents prefer to shop locally during the holidays, which brings money into area stores. Stores are having to hire more workers to compensate, although experts say that wages are not growing as fast as other parts of the economy.

“I think that the shoppers we have are confident to be spending here, just because it’s supporting, I mean, their hometown, it’s supporting where they live and the people they see every day. So I think in that regard people are very confident to shop here, because it’s supporting their neighbors instead of larger corporations,” says Kendall Kloster, store manager for Made in Omaha.

Furthermore, a recent Supreme Court ruling allowed states to collect internet sales tax, which could bring Nebraska tens of millions of dollars in additional revenue. Will this new policy, which further levels the playing field between brick and mortar and online stores, change the trend of local shopping?

For more on this story, visit NET News.

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