Rock Your Sole

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March 23rd, 2011

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Omaha, NE – Shoes come in different styles, colors, and sizes, but what if you didn’t have the luxury of wearing them every day? On March 24th, students and staff at the College of Saint Mary will host a “Rock Your Sole” benefit concert at the Slowdown music venue in Omaha.

TOMS is a company founded in 2006 by Blake Mycoskie with an ambitious philanthropic mission. The company’s goal is for every pair of shoes sold, another pair is given away. Becky Chabot is the Director of Campus Ministry at the College of Saint Mary in Omaha. Chabot said the benefit concert is intended to raise awareness of the need for shoes of those who cannot afford them. In some developing countries, Chabot said, when children do not have shoes they’re unable to attend school. They are also exposed to many communicable diseases and harmful bacteria when walking barefoot.

Blake Mycoskie's company TOMS donates a pair of shoes for each one sold. (Photo credit TOMS SHOES)

“His vision was to create a company that when you purchased a pair of shoes here in the United States or elsewhere, a child somewhere in the developing world would not only get a pair of shoes, but they would get a pair of shoes that fit. So they would be safe, able to go to school, and their feet would be protected from all these diseases.”

As of last September, over one million pairs of new shoes were given away to children in 23 countries including, Argentina, Haiti, China, Uganda and in the United States. Chabot said the benefit concert sponsored by TOMS this week will feature the local band, In Love, which will open for, Fools and Horses, the headlining act that hails from Baltimore, Maryland.

“They’ve won all sorts of awards both in Baltimore and Washington DC, and they’re awesome guys, awesome musicians,” Chabot said. “So we’re really excited to have them as our headliners and super-excited to have In Love supporting them.”

“It’s basically just a chance to come out and hear some good music.”

Chabot said this benefit concert is an “all ages” show, but people under the age of 18 will need written permission from a parent or guardian to attend. The Rock Your Sole benefit concert will be held this Thursday night at 8pm at the Slowdown located in north downtown Omaha.

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